The Charlie Perfume woman had been one of the earliest to show a confident working woman striding purposefully though a male world. The ad here was refused by The New York Times for being sexist and “in poor taste,” but eleven women’s magazines accepted and ran it and the publisher of Ms. called it “light-hearted.” “It’s kind of fun to see a couple where the man is not the tall, powerful one,” she explained.



There's more to advertising than
Plop, Plop, Fizz, Fizz.


What are advertising and marketing? We believe its a question worth asking.

The Fresno Advertising Foundation is made up of professionals who love, live and breathe advertising and marketing. We practice the techniques of persuasion to bring information and education to the public. We are prime motivators of the economy the value of advertising, marketing and affiliated trades is extraordinary.

The Foundation is here to help enhance the understanding of advertising and marketing as essential components of our economic and social system.

We conduct business seminars, public information conferences, and a successful media auction. We also coordinate multiple-media public service campaigns, and scholarship programs, in addition to providing this growing online resource.

Formed in 2005, the Fresno Advertising Federation Foundation is a 501(c)(3) nonprofit corporation foundation supported by advertising agencies, advertisers, media companies, printing companies, media producers and enlightened citizens. Donations are tax-deductible.

History of the Fresno Advertising Federation and the Fresno Advertising Federation Foundation.

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